Agriculture Lubricant Campaign
CNH Parts & Service
How do you dethrone a copycat competitor?
By reasserting your rightful claim to the category.
Brochure cover: 'Long Live the Machine' with golden oil splash forming a crown.
Screenshot from CNH 'Long Live the Machine' video showing machinery in action.
Desktop computer showing various digital banner ads for 'Long Live the Machine', 'Bend the Knee', 'Protect your Steel Lineage'.
Side-by-side social media ads: one for 'Earn 5% Back' with oil containers on a pillow, the other with 'Bend the Knee.' and a golden crown in oil.
Laptop on a red velvet pillow, displaying the CNH 'Long Live the Machine' website.
Brochure cover: 'Long Live the Machine' with golden oil splash forming a crown and the CASE IH logo.
Brochure spread: left page 'Protect Your Steel Lineage' with oil containers on a pillow; right page with text about CNH lubricants.
Vertical social media ad with 'Long Live the Machine' and golden oil splash forming a crown.
Promotional flyer for 'Earn 5% Back' with CNH Capital, detailing discounts and showing CNH Capital logo.
Close-up of a promotional flyer, showing a gold half-circle design with 'CASE IH LUBRICANTS'.